Simone Lo Bue – creative perfumer at Moellhausen since 2022 – loves art in all its forms. Music, singing, dancing, and primarily theater, are the artistic dimensions that see him passionately committed to expressing a talent that is completed in giving life day by day to fragrances full of character, and that reflect a rich and many-sided personality. He inherited the love for beauty and the sparkle of fashion from his grandmother who designed haute couture clothes, but Simone’s career in the world of perfumery began almost by chance, as a way to finance his chemistry studies and gain financial independence. Just over a year in the field, his talent was noticed by LVMH group that recruited him for its perfume and make-up division, where he worked with prestigious fashion houses like GIVENCHY, KENZO, PUCCI and FENDI. The decisive encounter with the world of perfumes took place in 2015, during a course at MOUILLETTES & CO., when he came into direct contact with raw materials and the creation process. This ignited in him a burning passion and the drive to incessantly study the functioning and transformation of raw materials. After completing such educational path, he joined the training team and the international make-up ArtTeam at GUERLAIN. He then persisted in studying with prominent perfumers, until he met Frédéric Malle who offered him the opportunity to represent Editions de Parfums Frederic Malle as Training Manager Italy, putting him in connection with globally known noses. Later on, thanks to Estée Lauder Companies, he held training roles for niche brands including JO MALONE LONDON, KILIAN PARIS and EDITIONS DE PARFUMS FREDERIC MALLE, broadening his knowledge of worldwide olfactory preferences. Simone acquired the secrets of composition from Paolo Cerizza and Martino Cerizza, and a key stage in this training path was the professional relationship with the renowned Italian expert on perfumery Silvio Levi who introduced him to a wider network of brands and leading figures in perfumery, as well as to the management of cultural workshops, fairs and masterclasses. His stylistic signature was defined in the world of selective perfumery, and he continued to study with Italian and international perfumers, up to the influential meeting in 2021 with Dominique Moellhausen and the admission to the Perfumery Academy of the homonymous Company, hence marking a crucial turning point towards his dream realization of becoming a perfumer. Today, Simone Lo Bue creates fragrances that tell stories and paint olfactory pictures, composing raw materials with the delicate and balanced touch of a musician. In his opinion, “beautifying our planet means to perfume it” because for Simone – paraphrasing the memorable words by Dostoevsky – “good fragrances truly have the ability to ‘save the world’.”