Dolce&Gabanna is an Italian luxury fashion house founded in 1985 by Domenico Dolce and Stefano Gabbana. Making an immediate impact with their flashy, sexy clothing - for example, their signature "corset dresses" - and provocative advertising, the house quickly gained fame and the loyalty of high-profile celebrity customers such as Madonna, who wears their fashions offstage and has hired the house to design costumes for her performances. Dolce&Gabbana offers clothing under two brands: Dolce&Gabbana (officially spelled with no spaces), which focuses on luxury clothing, eyewear, accessories and perfumes; and D&G, a more casual and contemporary line of clothing, watches and fragrances. Both lines utilize the recognizable "D&G" logo on many of their products. Dolce&Gabbana's first fragrance, named simply Dolce&Gabbana for Women, was launched in 1992. A men's version followed in 1994. The brand launched a series of fragrances over the year, with their Light Blue fragrances for men and women being among their most successful. The D&G line launched the Anthology series of fragrances in 2009, inspired by tarot cards and advertised by some of the fashion world's most famous faces. Effective January 1, 2023, a new Dolce & Gabbana Beauty division was created, headquartered in Milan, which will be involved in the production, sales, and distribution of cosmetic products.