The founder of the Arabian Oud perfume brand, Sheikh Abdulaziz Al Jasser, started out by opening a small shop in a market in Riyadh in 1982. Soon he launched his own brand of oil perfumes, which was later recognized as one of the largest perfume manufacturers in the UAE. In 2010, Al Jasser registered the Arabian Oud brand in the UK, under which more than two hundred fragrances have been released to date. The brand produces compositions in both classic oriental and European styles. According to the creators, natural oud is used in their works (extremely rare in modern perfumery, replaced by most manufacturers with natural or synthetic analogues). The collection of unisex fragrances includes Asayel Al Sharq Oud, Oriental Oud, Tender Musk, Tarteel Gold, Kalemat and others. The women's line is represented by the compositions Fatenah, Madawi, Lara, Hayati 5, Tender Rose, as well as the trio Rose Light Pink, Rose Violet and Rose Pink, united in the gift set Rose Collection. Among the men's fragrances in the brand's portfolio are Lines, Signature, Arabian Code, Kashmir, Al Rubban, Asrar. The brand has three of its own boutiques in London and a wide distribution network around the world.