An alchemist and magician of scents, Simon Shaer has set out to celebrate the power of natural materials, telling timeless stories in a new way, combining luxurious olfactory scents with contemporary compositions. Trained by great and small perfumers, his mastery of blending has earned him a spot in the finals of the Arts and Olfaction 2023 competition. Founder of the Neshama Perfume brand.