{"title":"ארנו פולן","description":"\u003ch1 style=\"direction: rtl; font-family: Inter, Arial, sans-serif; font-size: 16px; line-height: 1.8; color: #111111; text-align: center;\"\u003e\u003cstrong\u003eARNAUD POULAIN\u003c\/strong\u003e\u003c\/h1\u003e\n\n\u003cdiv style=\"direction: rtl; text-align: right; font-family: Inter,Arial,sans-serif; font-size: 16px; line-height: 1.8; color: #111;\"\u003e\n\n\u003cstrong\u003eArnaud Poulain\u003c\/strong\u003e (ארנו פולן) הוא פרפיומר צרפתי, מייסד \u003cstrong\u003eLES EAUX PRIMORDIALES\u003c\/strong\u003e ויוצר שהדרך שלו אל עולם הבישום התחילה במקום לא צפוי. הוא נולד בשנת 1986 ב־Arras שבצפון צרפת וגדל בכפר במשפחה של בעלי מלאכה: אביו עסק בעבודות מתכת, דודו היה נגר־אומן וסביו היו חקלאים. Poulain מספר שהסביבה הזאת הטמיעה בו מגיל צעיר ערכים של עבודה, חומר ומלאכת יד. כנער הוא דווקא נמשך למדע ולהנדסה מכנית, רק שבשנת 2007 מפגש מקרי פתח בפניו עולם אחר לחלוטין.\u003cbr\u003e\u003cbr\u003e\n\nבאותה תקופה עבד Poulain בייצור במפעל של Häagen-Dazs. שיחה על השאיפות שלו הובילה להיכרות עם אדם שעשה בעצמו הסבה מקצועית לעולם הבישום. Poulain נחשף דרכו לראשונה לעולם שלא הכיר, הסתקרן מיד והחל להעמיק בו. הוא החל ללמוד ב־Lens את יסודות מקצוע הפרפיומר, ובשיעורי ההרחה הראשונים גילה את הרגישות הגבוהה שלו לריחות. שם גם פגש את \u003cstrong\u003eAmélie Bourgeois\u003c\/strong\u003e, שהפכה למנטורית שלו וממשיכה ללוות אותו בפיתוח הטכני של בשמיו.\n\n\u003c\/div\u003e\n\n\u003cdiv style=\"direction: rtl; text-align: right; font-family: Inter,Arial,sans-serif; font-size: 16px; line-height: 1.8; color: #111;\"\u003e\n\nאחרי שצבר ניסיון בעולם הבישום העצמאי, הקים Poulain בשנת 2015 את \u003cstrong\u003eLES EAUX PRIMORDIALES\u003c\/strong\u003e. הבחירה להקים את בית הבישום בצפון צרפת מחברת אותו בחזרה לאזור שבו גדל ולמורשת התעשייתית והמלאכתית שלו. הגישה של Poulain מעניינת במיוחד משום שהרקע ההנדסי שלו לא נעלם כשהפך לפרפיומר. להפך: בבית מתארים את תהליך יצירת הבושם במונחים של דיוק, חומר ומכניקה, לצד חופש יצירתי, רגש ודמיון. המשפט המזוהה עם תפיסתו מסכם זאת היטב: \u003cstrong\u003e\"לא יוצרים בושם. ממציאים בושם.\"\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\nמקורות ההשראה שלו רחבים ואישיים מאוד. זיכרונות ילדות, ציור וצילום יכולים להפוך אצלו לנקודת מוצא ליצירה ריחנית. Poulain סיפר, למשל, שריח הלילך מחזיר אותו מיד לגינת סבו וסבתו, בעוד תפוח וקינמון מזכירים לו את ארוחות הביניים של ילדותו. מבחינתו, תמונה או רגש שמעוררת יצירת אמנות יכולים להפוך לחומר שממנו מתחיל בושם. החיבור בין זיכרון חזותי, ריח, מדע ומלאכת יד הוא חלק מרכזי בזהות היצירתית שלו.\u003cbr\u003e\u003cbr\u003e\n\nגם המקום שבו פועל כיום הבית מספר משהו על Poulain. \u003cstrong\u003eDomaine Primordial\u003c\/strong\u003e, הסמוך ל־Arras, הפך לביתו של המותג ולמשכנה של המנופקטורה. זהו מתחם היסטורי בתוך פארק רחב ידיים, באזור שאליו Poulain קשור מילדותו. שם מתקיים החיבור שהוא מבקש ליצור בין מסורת צרפתית, חדשנות, מלאכת יד וייצור מדויק - מהרעיון והפיתוח ועד לשלבים המעשיים של יצירת הבושם.\u003cbr\u003e\u003cbr\u003e\n\nהעבודה של \u003cstrong\u003eArnaud Poulain\u003c\/strong\u003e מסקרנת דווקא משום שקשה להפריד בה בין הפרפיומר, הממציא ובעל המלאכה. המדע וההנדסה מעניקים לו שפה של מבנה ודיוק, בעוד האמנות, הזיכרון והקשר לאדמה מעניקים ליצירות שלו את הצד הרגשי. דרך \u003cstrong\u003eLES EAUX PRIMORDIALES\u003c\/strong\u003e הוא מבקש לא רק לשמר את המסורת של הבישום הצרפתי, אלא להשתמש בה כבסיס לניסוי, המצאה ופרשנות חדשה.\u003cbr\u003e\u003cbr\u003e\n\nב־\u003ca href=\"https:\/\/www.almaycasa.com\/pages\/sample-perfumes-israel\"\u003e\u003cstrong\u003ePerfume Bar Privé\u003c\/strong\u003e\u003c\/a\u003e תוכלו להכיר בשמים הקשורים לעבודתו של \u003cstrong\u003eArnaud Poulain\u003c\/strong\u003e, כולל דוגמיות בשמים ודיקנטים, ולגלות דרך הניחוחות את החיבור יוצא הדופן שהוא יוצר בין מלאכת יד צרפתית, דיוק הנדסי, אמנות וזיכרון.\n\n\u003c\/div\u003e","products":[{"product_id":"les-eaux-primordiales-magnolia-supercritique-edp","title":"LES EAUX PRIMORDIALES Magnolia Supercritique EDP","description":"\u003cp\u003eExperience the playful and fruity-floral scent of\u003cstrong\u003e Magnolia Supercritique\u003c\/strong\u003e by LES EAUX PRIMORDIALES, perfect for both women and men. 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