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The knife grinders from Sant’Elena are now among the most important perfume makers of the Eternal City. Celestino and Luisa are now grandparents who left Giuseppe, Luciano, Maria and Felice Durante the possibility of forging their own path and achieving what they believe in. However, commerce evolved, together with the perfumery market, and globalization and standardization encumbered them. The Durante siblings were no longer at ease in such a context. They felt manipulated and no longer free in their own work, prompting them to seek a new direction. In 1996 they created “PRO-FUMUM ROMA.\" To hold a Profumum Roma fragrance in your hands is to hold a fragment of this story. If you visit Sant’Elena, and walk past the big bronze statue resembling a knife grinder, they encourage you to please stop for a while, for there lays their roots. With perfumes that commemorate every aspect of the magnificent city of Rome, the message of Profumum Roma is about transmitting emotions and sensations, through the scents that are our memory.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"gioiosa-100ml-parfum","title":"PROFUMUM ROMA Gioiosa Parfum","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eIntroduced in 2023, \u003cstrong\u003eGioiosa \u003c\/strong\u003eParfum from Profumum Roma presents a refined unisex composition that seamlessly merges amber warmth with bright citrus accords, delicate florals, and gourmand sweetness. The fragrance unfolds through a carefully curated blend of orange and bergamot brightness, creamy coconut undertones, earthy moss, vanilla richness, and jasmine florality - a sophisticated olfactory experience that transcends traditional gender boundaries.\u003c\/p\u003e","brand":"PROFUMUM ROMA","offers":[{"title":"1ml Decant","offer_id":41522297339966,"sku":"8057717144772-1","price":35.0,"currency_code":"ILS","in_stock":false},{"title":"2ml Decant","offer_id":41440868728894,"sku":"R","price":60.0,"currency_code":"ILS","in_stock":true},{"title":"3ml Decant","offer_id":41440868761662,"sku":"8057717144772-3","price":85.0,"currency_code":"ILS","in_stock":false},{"title":"5ml Decant","offer_id":41440868794430,"sku":"R","price":120.0,"currency_code":"ILS","in_stock":true},{"title":"10ml Decant","offer_id":41440868827198,"sku":"8057717144772-10","price":235.0,"currency_code":"ILS","in_stock":false},{"title":"15ml Decant","offer_id":41452249415742,"sku":"8057717144772-15","price":355.0,"currency_code":"ILS","in_stock":false},{"title":"30ml Decant","offer_id":41471501303870,"sku":"8057717144772-30","price":715.0,"currency_code":"ILS","in_stock":false},{"title":"100ml Tester","offer_id":41455273246782,"sku":"8057717144772","price":938.0,"currency_code":"ILS","in_stock":false},{"title":"100ml Official","offer_id":41440868859966,"sku":"8057717144772","price":1057.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5271\/9166\/files\/PROFUMUM_ROMA_Gioiosa_100ml_Parfum_01.jpg?v=1732351028"},{"product_id":"profumum-roma-acqua-di-sale-parfum","title":"PROFUMUM ROMA Acqua Di Sale Parfum","description":"\u003cp\u003e\u003cstrong\u003eAcqua Di Sale\u003c\/strong\u003e Parfum Pro Fvmvm Roma was released in 1996, is classified as a unisex fragrance and belongs to the Fougere family. 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